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Weight-Loss Products: Key Ingredients and Trends for Retailers in the Nutritional Supplement Industry

Time: 2014-6-18 15:03:34 From: herbal-ingredient.com

• Weight loss continues to be one of the strongest areas for potential growth in the dietary supplements industry. Once thought to be an issue confined to developed countries, obesity has become a global health concern, with the World Health Organization stating that there are more than 1.4 billion overweight and obese adults aged 20 years or older. This has led to even greater demand for weight-loss products.

  
  
  Data from Euromonitor has valued the global weight-loss industry at nearly US$14 billion as of 2013 with an annual growth rate of 5%. The dynamic success of the weight-loss industry has allowed it to continue branching out, with new products, formulas, and delivery methods being introduced each year. For nutritional supplement retailers there are many options to consider when launching new weight-loss products, and finding the right contract manufacturer capable of meeting these production needs can help drive your future success.
  
  
  
  The Individual Ingredients for Success
  
  
  There are a number of popular ingredients that retailers can focus on in order to take advantage of recent trends in the weight-loss product market. In the past few years green coffee bean extract, Garcinia cambogia, and raspberry ketones have become staples in the weight-loss industry. These products, when combined with a healthy diet and exercise, have shown great promise in helping to promote healthy weight management. As more and more people turn to nutritional supplements for weight support, the most successful products are those that can be integrated into daily meals or taken on-the-go without interfering too much with a consumer’s lifestyle.
  
  
  
  The CLA Way to Weight Loss
  
  
  A double-blind, randomized, placebo-controlled study published in the December 2000 issue of the Journal of Nutrition found that CLA in green coffee bean extract reduces fat and total weight while preserving muscle tissue. Recently, CLA has gained popularity within the sports nutrition industry as well for its fat-burning, cholesterol-supporting, and antioxidant properties. Euromonitor International touts CLA as an important key ingredient for the future of the weight-loss industry.
  
  
  
  The Herbal Road to Increase Sales and Weight Loss
  
  
  

  Another ingredient is an extract that comes from the Indonesian fruit, Garcinia cambogia, sometimes called tamarind. Hailed as one of the least-expensive herbal supplements on the market, Garcinia cambogia is used as an additive before or during meals to help support appetite suppression and block fat absorption.

  One of the more popular trends in weight loss and dieting involves the use of meal replacements or additives to help consumers stave off “emotional eating” cravings. Garcinia cambogia helps to do just that by increasing serotonin levels in the brain. Increased levels of this neurotransmitter suppress the appetite to help stop emotional eaters from overeating.

  
  
  A Weight Loss Key to Healthy Toning 
  
  
  
  Raspberry ketones are chemicals found in raspberries that are responsible for their aroma, but they have shown great promise in helping to reduce the absorption of fat. Studies have shown that raspberry ketones can also help break down lipids or fat molecules within cells to support healthy weight management.
  
  
  
  Nurturing the Future of Weight Loss
  
  
  
  Lifestyle has become the hot-button word when it comes to modern weight loss. With so many different diet options available, consumers are looking for straightforward and impactful ways to help boost their weight-loss efforts and are increasingly turning to nutritional supplements. Weight-loss supplements have seen continual growth in many global regions. The United States, however, sits atop the chart, responsible for one-third of the US$14 billion global sales total. The Asia-Pacific weight-loss market, however, has seen dynamic growth in the past three years, particularly in China, Japan, and South Korea.
  
  
  
  A Nutritional Supplement Sure Thing
  
  

  The weight-loss supplement industry, since achieving prominence, shows no current signs of subsiding. With the increasing push towards raising global health awareness and improving lifestyles, the influence of nutritional supplements in the diet and weight-loss industry will only gain more momentum.

  In addition to traditional softgels, capsules, and tablets, delivery methods such as liquids, powders, and drinks have also become popular choices among consumers seeking to integrate weight-loss methods into their everyday lifestyle. This is where nutritional supplements can have the most impact when marketed correctly. Regardless, retailers looking for the closest thing to a safe bet in the nutritional supplements industry would be well-advised to consider adding weight-loss products to their current product offerings to reap the potential financial rewards of this booming sector.